Devices continue to rebound from a poor year in 1996. Six percent growth is projected for 1997 and 12.1% growth for 1998. In Europe, growth is expected to accelerate to 14% in 1998. Falling prices will curtail some growth in the dollar-value of shipments of office and computing machines. The sub-$1000 PC and the entrance of various thin-client network PCs has spurred unit growth, but the corresponding cheaper prices add less to the bottom-line on a "per unit" basis. This demand for cheaper end products is filtering back into electronic components. This sector continues to grow, but prices are under increased downward pressure. The communications equipment sector is poised for accelerating growth because of the desire for mobility and the increase of Internet popularity. Within the U.S. economy, the hot pace set in 1997 will cool somewhat in 1998. Gross domestic product, business investment and industrial production will all be down from 1997 but will remain at healthy growth levels.
Table 1. Semiconductor Device Sales Trends by Regional Market
U.S. $BILLIONS
% Change From a Year Ago
TOTAL
PROJECTED
TOTAL
PROJECTED
1995
1996
1997
1998
1995
1996
1997
1998
World
144.40
131.97
139.89
156.85
41.7
-8.6
6.0
12.1
Americas
47.00
42.68
47.19
54.05
40.0
-9.2
10.2
14.5
Japan
39.66
34.18
33.71
37.29
35.0
-13.8
-1.3
10.6
Europe
28.20
27.56
29.21
33.32
42.9
-2.3
6.0
14.1
Asia/Pacific
29.54
27.55
30.03
33.19
54.1
-6.7
8.3
7.2
ICs
126.06
114.94
122.24
136.79
43.0
-8.8
6.4
11.9
Discretes
18.35
17.03
17.44
19.71
33.7
-7.2
2.5
13.0
Historical Data: WSTS
Forecast: Cahners Econmics
Table 2. Business Investment Trends and Forecasts for Major European Markets
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